Navigating 2025: Ecommerce & Paid Media Trends to Know
We understand that in today’s rapidly shifting landscape, staying ahead is more critical than ever. Following our recent visit to the Vervaunt Pulse Conference and discussions with leading ecommerce professionals, we’re excited to share our latest insights in the Ecommerce & Paid Media Trends Strategy Presentation.
This report captures key trends and strategic priorities that will shape the ecommerce industry in 2025.
What’s Inside the Presentation:
Profitable Growth over Pure Volume: Brands are shifting their focus from chasing volume to cultivating quality acquisition and loyalty, building stronger and more profitable customer relationships.
The Power of Brand Storytelling: With brand marketing investment on the rise, authentic storytelling and long-term brand value creation are now critical to standing out in crowded markets.
Influencer Marketing’s Growing Role: Peer-to-peer influence continues to outperform traditional brand ads, especially among Millennial and Gen Z audiences.
International Expansion Opportunities: The US and France have been identified as priority markets for growth, with market-specific strategies crucial for success.
Content Investment as a Competitive Edge: Despite rising ad costs, many brands are still underinvesting in content. Smart brands are ramping up content spend to drive engagement and conversion.
Strategic AI Adoption: Businesses are cautiously experimenting with AI across customer journey personalization, reporting automation, and operational efficiency improvements.
The deck is designed to provide actionable insights for brands looking to navigate economic uncertainty, rising customer acquisition costs, and shifts in media spend. It offers a clear view of where opportunity lies for those ready to invest smartly in 2025.
Read the full presentation here >
Whether you're refining your growth strategy, planning international expansion, or looking to enhance your marketing effectiveness, these insights will help you lead with confidence.
#Ecommerce #PaidMedia #RetailStrategy #BrandGrowth #DigitalMarketing #EllieRiversConsulting
