Your ecommerce should be growing faster. I’ll show you where.
I’m Ellie Rivers. I help ecommerce brands find the growth hiding in their own trading data, then plan it, prioritise it and prove it in their numbers. Senior judgement, without the agency overhead.
Plenty of data. Not enough focus.
I spent years in-house at ecommerce brands, watching agencies give generic, channel-first advice without understanding the commercial picture. So I work differently: as an extension of your leadership team, and my job is to simplify your to-do list, not add to it.
Your Shopify, analytics, ad and email data brought into one view everyone trusts.
Three to five actions that will move traffic, order value or retention, not a 50-page report.
Every recommendation logged and scored against its result, so you know what worked.
How I can help
Most brands start with a Growth Audit, then move to ongoing support. Every service uses the same method, so nothing gets lost along the way.
Three years of trading and your whole site, scored across five levers.
- One-page scorecard
- Three to five ranked priorities
- Report and walkthrough
A senior eye on your trading, every week, for brands at £250k to £2m.
- Weekly report and trading call
- Monthly review and 12-month plan
- Every change measured
About three days a month of senior time for £1m to £5m brands with a team.
- Everything in Trading Support
- Leads planning with your team
- Briefs and reviews your agencies
Monthly advisory that builds your own skills, for founders without a marketing team.
- Monthly trading review
- Skills on the reports that matter
- Short, prioritised action list
Independent review of your Meta, Pinterest or Google Ads.From £850
Audit, forecast, margin plan and 12-month roadmap.From £4,950
The strategist behind your client work. I never take your clients.From £750 / account
For larger organisations, with our data partner.On request
From diagnosis to measured results
- 1AuditYour trading scored and the priorities ranked.
- 2ForecastWhere you’re heading, and the targets to hit.
- 3RoadmapA 12-month plan with owners and dates.
- 4Ongoing supportWeekly reporting, with every change measured.

Senior ecommerce experience, on your side of the table.
I’ve spent 25 years in ecommerce, leading online trading in-house before setting up my own consultancy in 2019. I’ve sat where you sit, and I know the difference between a report that looks busy and one that changes a decision.
Every engagement is with me, not a junior account manager, and I keep a small number of clients at a time so each one gets proper attention.
Our Clients
We have worked with a number of retail clients across wellness, the creative industries, fashion, health, home & beauty.
Get in Touch
We offer complimentary 30 minute discovery calls to help us to get a true understanding of you, your business needs and how we can help you achieve your goals. If you have any questions in relation to our services please drop us a line.

