Ecommerce growth strategy

Your ecommerce should be growing faster. I’ll show you where.

I’m Ellie Rivers. I help ecommerce brands find the growth hiding in their own trading data, then plan it, prioritise it and prove it in their numbers. Senior judgement, without the agency overhead.

Net sales · this year v last yearSample
Net sales+18%
Order value+9%
Returning+14%
Email flows Search fix Free delivery
This yearLast yearChange logged
25 yearsin ecommerce, in-house and consulting
Since 2019running my own consultancy
3 outcomestraffic, order value and retention
Every changelogged and measured against results
Why brands work with me

Plenty of data. Not enough focus.

I spent years in-house at ecommerce brands, watching agencies give generic, channel-first advice without understanding the commercial picture. So I work differently: as an extension of your leadership team, and my job is to simplify your to-do list, not add to it.

One version of the truth

Your Shopify, analytics, ad and email data brought into one view everyone trusts.

A short list of priorities

Three to five actions that will move traffic, order value or retention, not a 50-page report.

Proof, not activity

Every recommendation logged and scored against its result, so you know what worked.

How it works

From diagnosis to measured results

  1. 1AuditYour trading scored and the priorities ranked.
  2. 2ForecastWhere you’re heading, and the targets to hit.
  3. 3RoadmapA 12-month plan with owners and dates.
  4. 4Ongoing supportWeekly reporting, with every change measured.
Ellie Rivers
You’ll work directly with me

Senior ecommerce experience, on your side of the table.

I’ve spent 25 years in ecommerce, leading online trading in-house before setting up my own consultancy in 2019. I’ve sat where you sit, and I know the difference between a report that looks busy and one that changes a decision.

Every engagement is with me, not a junior account manager, and I keep a small number of clients at a time so each one gets proper attention.

Klaviyo Master Partner · SilverShopify Partner
More about me →

Our Clients

We have worked with a number of retail clients across wellness, the creative industries, fashion, health, home & beauty.

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Get in Touch

We offer complimentary 30 minute discovery calls to help us to get a true understanding of you, your business needs and how we can help you achieve your goals. If you have any questions in relation to our services please drop us a line.