Trading Support

A senior eye on your trading, every week.

Weekly reporting, a monthly review and a 12-month plan, with every recommendation measured against what it delivered. For brands turning over £250k to £2m.

Book a scoping call From £995 a month
Weekly trading reportSample
Net sales£24.6k+12% v LY
Conversion2.1%+0.2 pts
AOV£142+6% v LY
Actions this week Gift edit live by Friday · Client Free-shipping threshold to £75 · ERC

Is this you?

You review sales every week but nobody tells you what’s driving them.

Your agency and your team each report their own numbers, and they don’t agree.

You’ve had recommendations before but never found out whether they worked.

You want senior commercial judgement without hiring an ecommerce director.

The rhythm

WeeklyA branded trading report against last week, last year and target, and a trading call with actions and owners.
MonthlyA full trading review: scorecard, funnel, new against repeat, acquisition, channels, email, products and next month’s plan.
Every changeLogged with its go-live date and the metric to watch, then scored against its baseline.
Before peaksDiscounts, free-shipping thresholds and returns tested against break-even before they run.
QuarterlyThe five levers re-scored, your roadmap refreshed and the next 90-day plan set.
AnnuallyYour forecast reset for the year ahead.

Every recommendation, measured

Most advice is never checked. Here, every change goes into an impact log with the date it went live and the metric it should move. A few weeks later it’s scored against its baseline. Renewals are argued on what changed, not on how busy we were.

Impact logSample
Post-purchase flowPositive
Free-shipping thresholdPositive
Homepage hero testNeutral

How it works

  1. 1Scoping callFree, 30 minutes: your goals, team and reporting.
  2. 2Growth AuditWeeks 1 to 2. Sets the baseline and first priorities.
  3. 3Forecast and roadmapWeeks 2 to 4. Monthly targets and a 12-month plan.
  4. 4Weekly from then onReport, call, actions, and the impact log keeping score.
Trading Support

From £995 a month

Weekly report and call, monthly review, impact log, quarterly roadmap refresh. [3-month] minimum.

Book a scoping call
Trading Partner

From £1,950 a month

A fractional ecommerce director for £1m to £5m brands with a team: about three days a month leading planning with your team and agencies, plus everything in Trading Support.

Book a scoping call

A reduced rate is available for businesses supporting people affected by breast cancer.

Questions

Do I need a Growth Audit first?

Yes, unless you’ve had one in the last six months. It sets the baseline everything is measured against, and the fee is credited.

Will you work alongside our agency?

Yes. I often brief and review agency work, and the weekly report gives everyone one set of numbers.

Who does the work?

You and your team implement. I bring the analysis, the plan, the priorities and the accountability.

How is our data handled?

Read-only access, a short data agreement at onboarding, and nothing changed in your accounts.

Can we cancel?

Yes, with one month’s notice after the minimum term.

Know what’s driving your numbers every week.

Book a scoping call