Client Spotlight - The Digital Redesign of Rebecca Udall
At the intersection of timeless design and refined craftsmanship, Rebecca Udall has carved out a distinct space in the world of luxury homeware. Known for her curated collections of European linens, artisanal tableware, and heritage-inspired decor, the brand has become a go-to for those who appreciate considered living.
We’ve had the pleasure of partnering with Rebecca Udall since 2022. As one of our most treasured clients, she and her team entrusted us to help implement her brand’s new website redesign—elevating the digital experience to reflect its elegant and thoughtful ethos. The newly redesigned website delivers not only a refreshed visual identity but also a refined user experience that mirrors the brand’s commitment to quality, provenance, and understated beauty.
So, why do we love it?
The Typography, spacing, and colour palette feel calm, confident, and premium
This allows the beautiful imagery to take centre stage—there’s no loud, pushy “buy me” messaging. Instead, it creates a sense of quiet luxury that invites the customer to explore and decide for themselves.
The user experience feels effortless
Thoughtful additions, like the ability to add a gift note or select gift wrapping, enhance the emotional side of gifting and make the journey feel more personal. Smart product recommendations not only enrich the experience but also help increase average order value organically. Every detail has been carefully considered to feel supportive and never intrusive - quietly elevating the shopping experience in a way that reflects the brand’s values.
Another thing that sets Rebecca’s design apart is how it goes beyond the standard Shopify experience. She weaves in thoughtful, distinctive touches throughout, creating something that feels truly unique and elevated. Take these few examples:
The hand-drawn details lend a personal, artisan feel. They highlight key features you’d want to know before buying and perfectly capture the brand’s ‘elevate the everyday’ ethos.
Rebecca pairs this with’ adds a thoughtful, personal touch to each piece in her collection—guiding you seamlessly to a complementary item that naturally fits.
The Strike Between Modernisation and Heritage
The redesign strikes the perfect balance between modernisation and heritage, introducing a fresh, contemporary look while staying true to the brand’s original ethos. There’s a strong sense of visual and tonal cohesion across every page, creating a unified experience that feels both elevated and unmistakably Rebecca Udall.
The website’s design blends traditional and modern aesthetics seamlessly. A muted, neutral color palette grounds the look in timeless elegance, while classic serif typography adds a touch of heritage and sophistication. The editorial-led layouts, featuring clean grids and thoughtfully placed content, are enhanced with subtle hover effects and gentle animations - bringing a contemporary freshness that elevates the overall experience without overpowering the brand’s refined character.
Storytelling as Prominent as the Products
Storytelling is woven beautifully throughout the website. From Rebecca’s personal notes to thoughtful design details and rich editorial content, the experience feels deeply considered. The Our Story page and a wealth of journal articles establish the brand as a true authority in the industry, demonstrating not only expertise in linen, but a genuine passion for the lifestyle it supports. With recipes, care guides, and insider insights, Rebecca Udall positions itself as more than just a place to shop; it’s a destination for refined, inspired living.
So, how did we help?
Refined the User Experience and Navigation
We restructured the site’s navigation to make it more intuitive and customer-focused. By streamlining categories and separating into three key sections (category, collection and edit) we helped simplify the path to key collections, making it easier for visitors to explore and shop—especially first-time customers unfamiliar with the product range.
By clearly distinguishing between Categories (intuitive product types), Collections (coordinated product ranges), and Edits (seasonal or curated themes), the navigation caters to different customer mindsets. It helps guide both casual browsers and more intentional shoppers, making it easy for everyone to find exactly what they’re looking for, whether they’re seeking inspiration or something specific.
Collaborated closely with the client team
From the outset, this project was a true collaboration. We worked closely with Rebecca, the design partners, and her team to ensure the design and functionality reflected the brand’s values and commercial goals. Regular feedback loops allowed us to align every detail with her creative vision and evolving product strategy.
Conducted a website crawl and technical review
Before launch, we ran a full site crawl and audit to identify and address any lingering issues - from broken links and redirects, to metadata and image optimisation. This ensured the new site was not just beautiful, but technically sound and ready to perform.
This project was especially rewarding for our team, as it allowed us to see a long-standing client flourish with a website that truly reflects the quality and character of the brand. Close in-house collaboration with the Rebecca Udall team was essential to the success of the relaunch and speaks to our consultancy-led approach - working closely with clients to create meaningful, strategic outcomes.
We’re proud to have played a part in bringing this next chapter of the Rebecca Udall brand to life. The result is a refined, intuitive website that not only supports the brand’s growth but also tells its story with clarity and care.
If you’d like to experience it firsthand, head over to rebeccaudall.com and explore her beautifully curated collection of timeless homeware.
