Find out where your growth is hiding, in your own numbers.
Three years of trading and your whole site, scored across five levers, with the three to five priorities that will move traffic, order value and retention the most.
Is this you?
Revenue has plateaued and you can’t pin down why.
You’re spending on ads, email and content but can’t tell which is working.
Your agency reports activity, not commercial results.
You’re setting next year’s plan or briefing an agency and want a reliable baseline first.
What’s covered
Funnel drop-off, cart abandonment, mobile against desktop, page speed, how clear your offer is.
Welcome, post-purchase and abandonment flows, list growth, flow against campaign revenue.
Review collection, ratings, survey loop, how negative feedback is handled.
Channel mix, cost to acquire against order value, organic visibility, attribution.
Cadence, link to what customers search for, the path from content to purchase.
Gross, discounts, returns, net, sessions, conversion, AOV, new against returning, revenue by channel.
What a new customer costs against break-even, 90-day payback, discount depth, returns cost.
What you receive
- A one-page scorecard. Red, amber or green on each lever, and what’s driving it.
- Three to five ranked priorities. Each tied to traffic, AOV or retention, ranked by impact and effort.
- A report and a walkthrough. So your team leaves knowing what to do first.
- A data map. What to export, from where and how often.
How it works
- 1Scoping call Free, 30 minutes.
- 2Data access Week 1. Read-only, plus a few cost figures.
- 3The audit Weeks 1 to 2. Trading loaded, levers scored, priorities ranked.
- 4Walkthrough Week 2. Agree the priorities together.
Paid Media Assessment
Your Meta, Pinterest or Google Ads account reviewed at campaign and creative level: which formats, hooks, offers and audiences actually win, reconciled against your own sales. Independent advice. I don’t run ads, so there’s nothing to sell you.
£1,250
Credited in full against Trading Support or a Full Business Assessment booked within 30 days, so it’s the first step, not an extra cost.
Need a forecast and 12-month roadmap too? The Full Business Assessment includes the audit, from £4,950. A reduced rate is available for businesses supporting people affected by breast cancer.
Questions
What data do you need?
Read-only access to your store, analytics, ad and email platforms, plus your gross margin, fees and fulfilment cost per order. I never change anything in your accounts.
What if our data is messy?
Most brands’ data is. The data map shows what can be trusted and what to fix.
How much of our time does it take?
About an hour to set up access and an hour for the walkthrough.
Can our agency join the walkthrough?
Yes. Many brands use the audit to brief their agency.
What happens next?
Run the priorities yourself, or move to Trading Support and I’ll track every change against its results.