Ellie Rivers Consulting is a premier e-commerce consultancy, dedicated to empowering luxury fashion and lifestyle brands.

With a deep understanding of the ever-evolving digital landscape, we craft tailored strategies that drive growth, engagement, and exceptional customer experiences.

We believe in data-led decision-making to drive eCommerce success. Our approach combines expert planning and forecasting models to provide clear insights into performance, ensuring every strategy is backed by data and aligned with business goals.

We create tailored strategies based on real-time performance, identifying key opportunities for growth and optimisation. More than just consultants, we work alongside in-house teams, empowering them with the tools, knowledge, and support needed to drive long-term success. Our collaborative approach ensures businesses achieve measurable results while building the internal expertise to sustain growth.


We understand that luxury is not just a product—it’s an experience. Our bespoke approach ensures that every touchpoint of your ecommerce strategy reflects your brand’s heritage, quality, and exclusivity, creating an immersive shopping journey that resonates with high-net-worth customers.


Our Story

With 25 years of eCommerce experience, specifically within the fashion industry, Ellie has built a career working with renowned brands.

Beginning in-house, she contributed to the growth and digital strategies of companies such as Lulu Guinness, Caramel London, and Harvey Nichols. She later co-ran a start up consultancy firm, overseeing strategy for brands including House of Holland, Flowerbx, Eyeko, and Gina Shoes.

In 2019, Ellie launched Ellie Rivers Consulting offering expert guidance to brands looking to scale their eCommerce presence. Through strategic advising and ongoing support, she has helped a diverse portfolio of businesses achieve online success. Brands Ellie has worked with include Desmond & Dempsey, Navy Grey, Aspiga, Oliver Brown, Caravana, Delos and Rebecca Udall.

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