Q2 2026 Insights Report
ERC Insight Report: Q2 2026
Ecommerce keeps changing, and what gave brands an edge a year ago is fast becoming the minimum customers expect. Our Q2 Insight Report picks out the shifts we think matter most for founder-led and premium brands right now, and explains what to do about each one.
Inside, we cover:
Platform updates. Klaviyo’s move into a full customer platform (CRM), Shopify Sidekick’s new AI features, and the insights GA4 now flags automatically.
AI search and GEO. How AI-generated answers are changing the way customers find brands, and how to make sure your site is one they recommend.
Personalisation. Why tailored experiences are now expected, and how better segmentation leads to more repeat purchases.
Social commerce. How creators, affiliates and peer reviews have turned social platforms into a sales channel in their own right.
From discounts to experience. Why premium brands are rewarding loyalty with early access and exclusivity rather than codes, to protect both margin and brand.
Every section ends with practical actions, so you can decide what to prioritise rather than just what to watch.
Want to know which of these matters most for your business? Book a complimentary 30-minute call and we’ll help you work out where to focus first.
