The November peak. The December cost.
The impact of heavy discounting during BFCM and its impact on December revenue.
Q2 2026 Insights Report
ERC’s Q2 2026 Insight Report: the ecommerce shifts that matter for premium brands, from AI search and personalisation to social commerce and experience-led loyalty.
2026 Q4 Ecommerce Insight Report
What Q4 2026 holds for ecommerce: the AI and social media shifts to watch, and how consumers are set to shop this peak trading season.

